The economic slowdown that shook Europe towards the end of 2008 and the whole of 2009 also affected the pumps market in the region.
Major end-user applications such as water treatment and distribution, sewage and wastewater treatment experienced a decline in sales volume in 2009. Amid fears of a double-dip recession, the pumps market for water and wastewater applications had a slow recovery in 2010 and is projected to remain steady over the long term.
New analysis from Frost & Sullivan (http://www.industrialautomation.frost.com), European Pumps Market in Water and Wastewater Industry, finds that the market earned revenues of $2040.9 million in 2010 and estimates this to reach $2626.8 million in 2017. The research covers the following product segments: centrifugal and positive displacement pumps.
“Eastern Europe is anticipated to provide high growth potential for the water and wastewater market,” notes Frost & Sullivan Industry Analyst Ashwin Annareddy. “The long term will observe increased investments in water and wastewater infrastructure in Eastern Europe as pump end users shift their manufacturing bases to this region due to their lowered manufacturing costs.”
In contrast, mature economies such as Germany, Italy, France and the United Kingdom are poised to experience decreased demand for new pump installations but higher demand for retrofit and replacement spares.
Over the short term, growth is expected to remain insignificant but steady owing to small projects in water treatment. At the same time, EU policy focusing on energy-efficient motors and drives will boost the water and wastewater industry, thereby increasing the demand for intelligent pumps and motivating the entry of more high energy efficient pump products over the medium and long term.
Pump suppliers from Asia and the Far East have improved their product offerings and are targeting the European market with attractive pricing. Currently, certain distributors are importing Asian manufactured pumps, however, it is expected that these companies may establish production facilities in eastern Europe to better serve the market.
“Such a situation is expected to further increase the intensity of competition as the issue of timely product delivery which a few Asian companies face will be effectively addressed,” cautions Annareddy.
To continue long-term relationships with their existing customers and to generate new demand, European manufacturers have to keep introducing innovative design features, increased pump and motor efficiencies, higher price performance ratio and prompt after-sales service. With price of the product being a critical factor during purchase, research and development into different materials of construction, value based design engineering, on site system support and value sharing will hold the key for effective communication of enhanced value to the end user.
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European Pumps Market in Water and Wastewater Industry is part of the Industrial Automation & Process Control Growth Partnership Services programme, which also includes research in the following markets: Strategic Analysis of Pumps Market in the European Pharmaceutical Industry, Strategic Analysis of the European Positive Displacement Pumps Market, Strategic Analysis of Eastern European Pumps Market and Strategic Analysis of the European Pumps Market in the Oil and Gas Industry. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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