Reconomy, a leader in the circular economy sector, has recently announced its acquisition of National Waste Associates (NWA), a well-established provider of outsourced managed waste services located in Glastonbury, Connecticut. This acquisition represents Reconomy’s sixth strategic purchase in the United States within a single year, as the company aims to solidify its presence in the North American waste management market.
Founded in 1997, NWA manages waste services for approximately 2,900 locations across a diverse range of sectors, including retail, healthcare, industrial services, and hospitality. The acquisition is a key component of Reconomy’s broader strategy to tap into the significant waste management opportunities available in the US, a country that generates ten times more waste than the UK and grapples with issues such as low recycling rates and a heavy dependence on landfill and incineration.
Strengthening Lincoln Waste Solutions
With the integration of NWA, Reconomy’s US brand, Lincoln Waste Solutions, has risen to become one of the top five waste and recycling management operators in the country. This strategic acquisition not only enhances Lincoln Waste Solutions’ existing customer base, which includes numerous Fortune 500 companies, but also bolsters its operational capabilities and resource network.
Guy Wakeley, CEO of Reconomy, expressed his pride in the swift growth of Lincoln Waste Solutions, noting the remarkable achievement of establishing a leading waste management business in North America in just over a year. He highlighted that this acquisition positions Reconomy to fulfil its strategic objectives, including attaining leadership in core markets and promoting sustainable growth.
Expanding Customer Reach and Service Offerings
Michael Williams, Executive Vice President of Circular Solutions for North America at Reconomy, commented on how the addition of NWA aligns seamlessly with Lincoln Waste Solutions. He indicated that this integration will expand their customer reach and enhance their service offerings, ultimately facilitating the delivery of innovative circular solutions across North America.
Carmine Esposito, CEO of National Waste Associates, also remarked on the synergy between NWA and Lincoln Waste Solutions. He stated that the partnership will allow them to leverage Reconomy’s global expertise and advanced technology, which will enhance their service offerings and drive growth in the waste management sector.
Commitment to Sustainable Practices
As Reconomy continues to expand its operations in the United States, this acquisition underscores the company’s commitment to addressing the pressing challenges of waste management and promoting sustainable practices in one of the world’s largest markets. The integration of NWA into Reconomy’s portfolio is expected to not only improve operational efficiencies but also contribute to the development of more sustainable waste management solutions.
In conclusion, Reconomy’s acquisition of National Waste Associates marks a significant milestone in its growth strategy within the US market. By enhancing its operational capabilities and expanding its customer base, Reconomy is well-positioned to lead in the waste management sector while advocating for sustainable practices that benefit both businesses and the environment.






