DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/5jj38w/end_customer) has announced the addition of the “End Customer Survey on Photovoltaics 2015” report to their offering.

Despite decreasing module prices, the number of installations in the Photovoltaics-segment below 10 kWp has declined since 2011. Reasons for this are unclear. In spite of decreasing feed-in tariffs, a Photovoltaics plant nowadays may generate a return of 3% to 5%. Merely 15% to 30% of the produced electricity needs to be self-consumed. This is feasible also without an energy storage system.


Also the newly introduced EEG charge on self-consumed electricity does not apply to Photovoltaics plants below 10 kWp. lt should therefore not pose an obstacle to end customers with small rooftop-installations. Nevertheless, the amount of installations significantly dropped in 2014.

From an economic point of view, Photovoltaics is still a profitable investment – this makes it hard to understand the current development. In addition, Photovoltaics plants offer further advantages like electricity self-sufficiency and environmental protection. Therefore, the aim of the study is to find reasons for the lack of investment and to gain a better understanding of the end customer.

Key Topics Covered:

A. Background

1. Background of Study

2. Methodology & Description of Sub-Samples

B. Sample

C. Qualitative Results

D. Quantitative Results

1. General Results

2. Subsample without contact to PV

3. Subsample undecided

4. Subsample planers

5. Subsample rejecters

6. Subsample owners

7. Comparative Analysis

E. Discussion

For more information visit http://www.researchandmarkets.com/research/5jj38w/end_customer


Research and Markets
Laura Wood, Senior Manager
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