Octopus Energy has achieved a significant milestone by surpassing 10 million retail customers globally. This growth highlights the company’s rapid expansion and its reliance on technology to streamline operations and enhance customer experience.

Germany stands out as Octopus’s second-largest market, where the company now serves over 1 million households. This achievement marks a pivotal moment as Germany becomes the first country outside the UK to reach this customer base. Octopus has also made substantial investments in the German energy transition, injecting over £200 million into initiatives aimed at promoting sustainable energy solutions. Additionally, the company has ventured into the automotive sector with the launch of Octopus Electric Vehicles, facilitating a shift towards electric driving in the region.

In France, Octopus has quickly established itself as a major player, becoming the fifth-largest energy supplier and the largest independent alternative provider. The company serves nearly 600,000 customers, including residents of major cities like Paris, Marseille, and Lyon. Its high Trustpilot score of 4.8 reflects its commitment to service quality and green energy initiatives.

Italy has also seen remarkable growth, with Octopus tripling its customer base to nearly 500,000 in just one year. The company has received accolades such as ‘Best Provider’ from consumer association Altroconsumo and a TrustPilot score of 4.9. Furthermore, it has been recognized for its outstanding customer service by the Italian daily newspaper Corriere della Sera for the years 2024 and 2025.

In Spain, Octopus supplies energy to over 400,000 customers and has been recognized as the ‘Fastest-growing Independent Energy Supplier’ by the National Commission for Markets and Competition. The company has also made strides in renewable energy, installing over 8,000 solar panels, EV chargers, and heat pumps annually, alongside plans to add 600 MW of renewable capacity, enough to power approximately 2.3 million homes.

Japan has emerged as one of Octopus Energy’s fastest-growing markets, with nearly half a million customers benefiting from green electricity through a joint venture with Tokyo Gas. The company has experienced over tenfold growth between 2022 and 2024, outperforming other major players in Japan’s energy sector. This success is attributed to a culture of trust and transparency, earning Octopus recognition as one of the best workplaces in Japan according to the Great Place To Work® Institute.

Overall, Octopus Energy’s global expansion underscores its commitment to leveraging technology and innovation in the energy sector, while also prioritizing customer satisfaction and sustainable practices.