Ecomagination puts into practice GE’s belief that financial and environmental performance can work together to drive company growth, while taking on some of the world’s biggest challenges. Learn about the GE commitment to products and services that are as economically advantageous as they are ecologically sound.

At the heart of ecomagination is our belief that an environmentally driven business strategy can benefit society as well as our bottom line.

From the start, GE set very real, concrete targets in order to make ecomagination viable from a business standpoint. These targets represent great challenges for GE, but with the launch of every ecomagination product, we are proving that it is possible – and very rewarding – to be both economically oriented and environmentally sound.