Reconomy, a prominent player in the circular economy sector, has announced a partnership with Polytag, a technology firm specializing in tag-and-trace solutions. This collaboration is set to enhance the recycling capabilities at Casepak’s Materials Recycling Facility, providing brands with real-time data on their packaging’s recycling rates and locations.
The integration of Polytag’s UV tag detection technology will allow businesses to track the lifecycle of their packaging materials more effectively. This data is crucial for brands aiming to report accurately on their sustainability initiatives and comply with Extended Producer Responsibility (EPR) regulations. By understanding how and where their packaging is recycled, companies can make informed decisions to redesign their products, potentially opting for lighter or alternative materials that reduce both waste and costs.
Valpak, a Reconomy brand, will play a key role in integrating this data into the reporting systems of participating brands. Valpak operates the largest packaging and product database in the UK, which is utilized by major retailers to monitor packaging compliance and identify cost-saving opportunities.
The partnership also supports the Ecotrace Programme, an initiative aimed at improving transparency in packaging recycling. This program is backed by several major retailers, including Marks & Spencer, Ocado Retail, and Waitrose & Partners, highlighting a collective industry effort to enhance recycling practices.
Georgina Cullen, Commercial Director at Casepak, expressed enthusiasm about the installation of Polytag’s technology, emphasizing the collaboration’s potential to accelerate the transition to a circular economy. Similarly, Steve Gough, CEO of Valpak, noted that the partnership adds significant value to their data resources, which are increasingly important as the demand for transparency in sustainability reporting grows.
Jon Anderson, Chief Technology Officer at Polytag, described the installation as a pivotal moment for the Ecotrace Programme, underscoring the importance of scalable and verifiable recycling systems. The collaboration between Reconomy, Casepak, and Polytag marks a significant step towards achieving greater efficiency and accountability in packaging recycling.
As businesses face mounting pressure to enhance their sustainability practices, partnerships like this one are essential for driving innovation and improving environmental outcomes in the packaging industry.
This article was submitted via the World of Renewables press desk.
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