Octopus Energy has reported a significant milestone in customer satisfaction, achieving a 90% satisfaction rate in the latest survey conducted by Ofgem and Citizens Advice. This figure not only exceeds the Great Britain average of 82% but also marks the highest level of satisfaction recorded since the survey’s inception in 2018. The survey, which included responses from 3,790 domestic energy consumers between July and August 2025, highlighted that only 3% of Octopus customers expressed dissatisfaction with their service.
In terms of customer service, Octopus scored 84%, outperforming the national average of 76% and leading the pack among major energy suppliers. This performance is further supported by Ofgem’s complaints data, which indicates that Octopus has the fewest complaints of any large supplier over the past three quarters. The company received 31% fewer complaints than its closest competitor and 61% fewer than the worst-performing supplier.
Greg Jackson, the founder of Octopus Energy Group, commented on the survey results, stating that the company has managed to maintain high service levels even as it has scaled up operations. He attributed this success to continuous investment in technology, operations, and staff.
The positive feedback from customers aligns with a broader trend of recognition for Octopus Energy’s commitment to customer service. The company has been named a Which? Recommended Provider for eight consecutive years and has won multiple awards at the USwitch Awards, including categories for Customer Service and Overall Customer Satisfaction. Additionally, Octopus Energy holds a high Trustpilot rating of 4.8 and has been featured in The Sunday Times Best Places to Work list.
As the energy market continues to evolve, Octopus Energy’s focus on customer satisfaction and service excellence sets a benchmark for other suppliers in the industry. The company serves approximately 10 million households globally and is recognized for its innovative approach to energy solutions, including smart tariffs aimed at promoting the electrification of heat and transport.
This article was submitted via the World of Renewables press desk.
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