AUSTIN, Texas – September 11, 2013 – Mercom Capital Group, llc, a global clean energy communications and consulting firm, reiterated its global photovoltaic (PV) installation forecast of approximately 38 GW for 2013, strong 23 percent growth year-over-year, noting improving market conditions, in its recent analysis.
“After years of overcapacity, bankruptcies and record low prices, we are now seeing price stabilization, higher utilization rates and a move toward supply-demand equilibrium. Market conditions for solar look much better than they did just three months ago,” noted Raj Prabhu, Co-Founder and CEO of Mercom Capital Group.
One of the big overhangs, the China-EU trade case, which could have otherwise set off an all-out trade war, has been settled. Although trade skirmishes will likely continue, this settlement is a relief and brings some sorely needed certainty to the markets.
China and Japan are installing at a rapid pace and making all the right policy moves giving the market confidence that they are ready to take over as the top solar markets for the foreseeable future.
Mercom’s analysis noted that there are a lot of positive developments coming out of China that are good for the solar industry in general. The Chinese State Council has once again raised solar installation targets with the new goal of installing 35 GW by 2015, up from 21 GW. China’s push towards stronger domestic demand is primarily driven by the necessity to help domestic manufacturing and address air pollution problems. It would have been inconceivable just a few years ago to think that China would look to solar as a solution to its unprecedented environmental problems. That is precisely what is happening now. Strong domestic consumption will give the Chinese solar market, which has been known mainly for low cost manufacturing, some credibility.
In a move to diversify its energy generation sources after the Fukushima disaster, Japan announced policies to aggressively promote renewable energy and now has one of the most generous solar tariffs in the world. There are reports of strong installations in April and May. Over 19,000 MW of non-residential PV project applications have been approved under its FiT scheme as of the end of May. However, there are some signs of problems arising from the rush and new project approvals have slowed considerably since March. Though the obvious reason for the drop seems to be the rush before the FiT cut, grid connection issues are also becoming more apparent with utilities reportedly rejecting projects based on grid stability and connection issues.
With a 2013 forecast of 8.5 GW and 7 GW respectively, China and Japan are on pace to be the top installers this year. PV installations in the United States continue to grow and are forecasted to reach approximately 4.5 GW in 2013. Other major markets forecasted in 2013 are Germany at 4 GW, Italy at 2 GW, UK at 1.5 GW and India at 1 GW.
For Mercom’s entire Global Solar Forecast Analysis, visit: http://mercomcapital.com/global-solar-forecast-a-brighter-outlook-for-global-pv-installations1
About Mercom Capital Group
Mercom Capital Group is a clean energy communications and consulting firm with offices in the United States and India. Mercom consults its clients on market entry, strategy, policy, due-diligence and joint ventures. For more information, visit: http://www.mercomcapital.com. To get a copy of Mercom’s market intelligence reports, visit: http://mercomcapital.com/market_intelligence.php.