The demand for greener and less polluting vehicles has reached an all-time high, according to new research by Motoring.co.uk, the UK's leading motoring website for new car search.

LONDON, May 23, 2011/PRNewswire/ —

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Since the end of 2010, there has been a 28% increase in motorists searching for greener new cars (December 2010 – April 2011) at a time when we have seen the highest fuel prices on record with diesel passing the 140p a litre mark for the first time.

Sales of the Toyota Prius 2011 have shot up 51.5% in the first three months of 2011 and Nissan recently launched its eco friendly electric vehicle, the Leaf in the UK and the company states that it already has 550 standing orders.

Chris Green, Co-Founder and Sales Director of Motoring.co.uk, comments: “Our research on the growing demand for greener new cars backs up the recent SMMT’s figures on 11-plate new car registrations, which shows that less polluting cars dominate new car sales in 2011, so far.

“The demand for green cars is on the increase and this is partly due to the improvement of reliability and performance. A number of manufacturers are investing heavily in hybrid electric vehicles, as consumers becoming increasingly keen to reduce their motoring costs by cutting down on fuel consumption and qualifying for lower tax bands.

“In the future, we will see more and more people opting for cars that are cheap to maintain rather than splashing out on models to impress the neighbours! We estimate that demand for greener cars will increase dramatically over the next 18 months.”

There has never been a better time to buy a fuel efficient low emission car. There are incentives for low carbon cars including road tax, company tax and London congestion charges. 2011 brings a wide range of low emission cars.

Car buyers can compare and contrast the cost of buying and owning a new car with a Car Finance Calculator. This allows users to look at two vehicles side by side, with at a glance data on MPG, road tax, annual mileage costs, monthly finance payments etc. There is also a new forum where users can connect with each other for advice and support, and a huge selection of car reviews and videos, to help car buyers make the right choice on their next vehicle.

For further information, please visit http://www.motoring.co.uk.

Source: Motoring.co.uk

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