Advertising Period: January 1, 2024 – June 19, 2024
Platform: worldofrenewables.com
Creative Type: Billboard Banner
Contextual Factors
- WoREA Membership Base: With over 700,000 registered members, WoREA is the largest renewable energy association globally. This extensive network significantly boosts the visibility and reach of advertisements.
- Referral and Networking Strategy: WoREA encourages members to recommend colleagues and business connections, further expanding the audience. Collaboration with project managers also helps in recommending members, ensuring continuous audience growth.
Monthly Performance Data
| Month | Impressions | Clicks | CTR (%) |
|---|---|---|---|
| January | 284,399 | 5,119 | 1.80 |
| February | 300,000 | 5,910 | 1.97 |
| March | 320,000 | 6,528 | 2.04 |
| April | 340,000 | 8,296 | 2.44 |
| May | 360,000 | 7,884 | 2.19 |
| June | 388,220 | 10,796 | 2.78 |
Summary
- Total Impressions: 1,992,619
- Total Clicks: 44,533
- Average CTR: 2.24%
Performance Chart
Below is a simple representation of the data in a line chart format:
Impressions and Clicks Over Time
Impressions: ────────────
Clicks: ─ ─ ─ ─ ─ ─ ─
Month | Jan | Feb | Mar | Apr | May | Jun |
Impressions | 284 | 300 | 320 | 340 | 360 | 388 |
Clicks | 5.1 | 5.9 | 6.5 | 8.3 | 7.9 | 10.8 |
Insights & Conclusions
- Network Effect: The large and growing membership base, combined with active referrals, enhances the reach and effectiveness of advertising campaigns.
- Strategic Partnerships: Working closely with project managers to recommend members helps in maintaining a steady growth in audience, contributing to higher engagement rates.
This report underscores the strategic advantage of leveraging WoREA’s vast network and referral strategies to achieve a CTR above the industry standard of 1.9%, demonstrating the success of the advertising campaign.
