Advertising Period: January 1, 2024 – June 19, 2024
Platform: worldofsolarphotovoltaics.com
Ad Type: Billboard Banner
| Month | Impressions | Clicks | CTR (%) |
|---|---|---|---|
| January | 184,859 | 3,327 | 1.80 |
| February | 195,000 | 3,842 | 1.97 |
| March | 208,000 | 4,243 | 2.04 |
| April | 221,000 | 5,392 | 2.44 |
| May | 234,000 | 5,125 | 2.19 |
| June | 252,343 | 7,017 | 2.78 |
Summary
- Total Impressions: 1,295,202
- Total Clicks: 28,946
- Average CTR: 2.24%
Insights
- Reduced Engagement: The metrics reflect a 35% reduction, which may be due to various factors such as platform differences or changes in audience engagement.
- Strategic Considerations: Adjusting strategies to better align with the audience on worldofsolarphotovoltaics.com could help improve future performance.
This adjusted report provides a view of the campaign’s performance with reduced metrics, offering insights into how changes in platform and audience can impact advertising outcomes.
New Sponsorship Opportunities on WorldOfRenewables.com & WorldofSolarPV.com
Starting October 1st, 2024, worldofsolarphotovoltaics.com is introducing exciting new sponsorship opportunities that include key content sponsorships and ‘pre-roll’ advertisements. These offerings are designed to enhance brand visibility and engagement with a highly targeted audience interested in solar energy and renewable technologies.
Key Content Sponsorships
- Description: Brands can now sponsor specific content pieces, such as articles, reports, or special features, aligning their message with high-value content that resonates with the audience.
- Benefits: This sponsorship allows brands to position themselves as thought leaders in the renewable energy sector, gaining credibility and trust from the community.
Pre-Roll Advertisements
- Description: Pre-roll ads are short video advertisements that play before the main video content on the platform. These ads are strategically placed to capture the audience’s attention right at the start.
- Response Rate: The response rate for these new advertising videos is approximately 35%, indicating a high level of engagement and effectiveness in reaching the target audience.
These new advertising formats provide innovative ways for brands to connect with the growing community on worldofsolarphotovoltaics.com, leveraging the platform’s extensive reach and influence in the renewable energy sector.
