Global Photovoltaic Market to Reach US$48b in 2014 according to IntertechPira

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silicon will continue as the dominant technology, but amorphous thin-film and

cadmium telluride (CdTe) technologies will gain ground, and are expected to

account for a combined 22% of the market by 2014, according to a major new

study by IntertechPira.

The Future

of Global Photovoltaics Markets provides detailed five-year forecasts of the PV

market by technology, application and geographic region. It also addresses

financial incentives, such as subsidies, feed-in tariffs and purchase power

agreements and their effect on the development of the PV industry.

This new

study provides volume and value forecasts to 2014 for major PV technologies,

such as crystalline silicon, amorphous thin-film, CdTe, and CIS/CIGS (copper

indium diselenide/copper indium gallium diselenide). It also provides forecasts

for PV in on-grid and off-grid (such as building-integrated) applications and

identifies regional growth opportunities.

A key focus

of the study is the market outlook for pivotal PV-adopting regions such as

Spain, Germany, Italy, France, Japan, and the US and how the investment and

regulatory climate in these regions is likely to affect overall industry growth

and widespread acceptance of PV.

“The mid to

long-term, prospects for the solar industry are positive,” explains Publisher

Adam Page “the subsidy models, which started in Japan and then Germany, have

spread to increasing numbers of countries, and in many cases are starting to

have significant impact on domestic market take-up of PV.”

The Future

of Global Photovoltaics Markets is based on interviews with executives in a

cross-section of companies that supply raw materials, cells and modules as well

as those that provide system integration services. It is also based on

extensive analyses of published literature and in-house data built up from

years of gathering information developed from conducting market research and

technology studies as well as executive-level conferences for the PV industry.

The study

provides in-depth quantitative data and analyses of the PV industry, including

growth forecasts to 2014 broken down by technology, end-use application and

region. This report is comprehensive in that it addresses silicon-based PV

cells as well as emerging PV technologies and details the most significant

market and technology drivers along the PV supply chain. The study is designed

to help those in the photovoltaics business meet today’s challenges and target

key sectors.


Future of Global Photovoltaics Markets is available from July 2009. For

further information please contact Stephen Hill on +44 (0)1372 802025 or via

e-mail Stephen

Hill or visit



For editorial queries, details of the report or an expanded article please

contact: Rebecca Leigh +44(0)1372 802207





provides market research, strategic and technical consulting and conferences to

niche, emerging and high growth industries, including; photonics, biomaterials,

plastic electronics, home and personal care, alternative energy and chemicals,

minerals and performance materials. IntertechPira is a division of Pira

International and was formed following the acquisition of Intertech by Pira

International in 2005.


runs major European and US Photovoltaic Summits annually attracting delegates

from around the globe. It offers consultancy services and has published a range

of forecasts and technical studies for the PV and related industries.

Source: IntertechPira:

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